Anchor Link Preference in Google?
Well, the cat’s been let out of the bag so to speak in this discovery by an SEOMoz user, Errioxa.
Now, Errioxa’s native language is Spanish but in his post he did a tremendous job of trying to convey the information he discovered. And here, I’ll try and lay it out for you the best that I can so that you can start using (and testing) this idea yourself.
Essentially what it comes down to is that if you have multiple links on your web page, using link anchors for those links (instead of just a basic static link with nothing more than just anchor text), will generate a unique listing of your site within the search results.
So let’s say you had a website about “weather”. And on that site you had different sections about:
- Rain
- Snow
- Sun
One of your web pages contained three links.
- A link to the page about Rain.
- A link to the page about Snow.
- A link to the page about Sun.
Links to these pages might look like this:
An example (simple anchor text link):
<a href=”http://www.WeatherSite.com/rain.html”>Rain </a>
Example of using link anchors:
<a href=http://www.WeatherSite.com/snow.html#SNOW“>Snow</a>
<a href=”http://www.WeatherSite.com/sun.html#SUN“>Sun</a>
What Errioxa discovered was that by using the link anchors (bolded in the examples above), those pages showed up within the Google search results as an individually targeted and indented page.
I suggest that you try this out for yourself and where you can, add in some link anchors to your own site and see what happens.
For more details, visit the original post at SEOMoz.