Free AdWords Tools
I don’t know about you but I use AdWords…a LOT. And as much as they’ve updated and improved their website (I dreaded the day that they made the change to the new interface- I was perfectly happy with what they had) they still didn’t make one tiny little change that I would have loved.
I can’t possibly be the only one.
See, here’s the thing…
When you use AdWords to advertise, you have three ways of adding your keywords to advertise on.
Broad match
“Phrase Match” and
[Exact Match]
I’m not going to get into all of the details on what each of these are but the differences are vitally important and I’ll cover that in an upcoming video, but suffice it to say, if you want all of your keywords to be in phrase match or broad match they NEED those characters around the keyword.
The problem is, Google doesn’t make it easy to add these characters unless you use their keyword tool.
But sometimes I don’t use their keyword tool, actually, I only use it when comparing keywords – I get a vast majority of my keyword data from Wordtracker.
And it’s a pain in the butt to add each of these characters to my keywords so that they show up how I want them to in AdWords.
Well, I’ve found this handy little tool that will do it for you at http://www.formatclick.com/index.php. Just follow the instructions, paste in your keywords and just like that you’ll have all of your keywords ready with the phrase match option or the exact match option included.
Oh, and in the event that you’re in need of some misspelled keywords, head on over to http://www.selfseo.com/keyword_typo_generator.php which lets you enter in a keyword or keyword phrase and get multiple ways that keyword or phrase could be misspelled.
Now, in case you’re totally clueless as to what AdWords is and how it works, here’s a quick video from Google (not mine obviously) that should help clear things up for you: