Google’s AdWords Policy Change

March 19, 2009 · Filed Under AdWords, ppc 

On April 1st, 2009, Google will begin enforcing a new rule that only allows for you to use one root domain for both your display URL and your destination URL.  But first, let’s understand what these two points are.

Your Display URL is the URL that individuals see on your ad when it’s displayed in Google AdWords.
Your Destination URL is the URL where visitors go when they click on your ad.

Google’s policy now states that these must be the same URL.

To make this clear since the direct explanation from Google can be a little obscure, this means that within the same Ad Group you cannot use two different root URLs.  This means that you cannot use:

  • http://www.SomeSite.com and
  • http://www.SomeOtherSite.com

within the same Ad Group.
But,  you can use subdomains within that same Ad Group.  So for example, you could display http://www.SomeSite.com and have the ad land on a page at http://info.SomeSite.com.  You could also use http://www.SomeSite.com/folder/.

Google will begin to deactivate those Ad Groups that are using more than one root domain.  Again, this will start to happen on April 1st, 2009 if it hasn’t already begun.  If you want to know more about how to fix your Ad Groups so that they comply with the new policies, visit the information provided by Google.

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