14 Slick SEO Tips (and some myths)

December 15, 2008 · Filed Under SEO Advice, SEO Tips · 7 Comments 

Here are 14 very easy-to-use SEO tips (and some myths) that will help get your site headed in the right direction.

  1. PageRank is not the be-all-end-all.  As a matter of fact, the PageRank of a page that you see is rarely the real PageRank of someone’s web page and should be merely used as an indicator.
  2. SEO and The Meta Keyword Tag are not one in the same.  The Meta keyword tag is used within your web page’s code and tells the search engines what keywords you’re targeting for that page.  Just because you put keywords in this tag does not mean you’ve optimized your site.
  3. There is no need to submit your site to the search engines.  The search engines will find you on their own and you can help them by getting a link from another web site that is already indexed in the search engines.  Preferably one that gets visited on a regular basis.
  4. Learn to link bait!  Link baiting (while sounding like something illegal) is really nothing more than writing something that others find interesting and useful and that they’ll want to link to.  Lists are good for linkbait.
  5. No, you cannot rank well overnight for a competitive keyword phrase.
  6. SEO is an on-going contstant process.  You simply don’t “optimize” and then move on.  You must keep at it; the search engines are ever-evolving and you should be too.
  7. If at all possible, don’t design your site without considering all of the SEO aspects to it first.  It’s easier to have your plan laid out in front of you rather than having to fix items as they come along.
  8. Use your main keywords in your title tag.  This is a simple but often overlooked strategy.
  9. Use a sitemap on your site. If you’re not, you should get to work building one.
  10. Understand RSS and how to use it to your benefit.  RSS should not only be limited to your blog.
  11. Know who your competitors are.
  12. Use an analytics program for your site so that you have access to your websites stats.  Google analytics works well and its free if you have a Google account.
  13. Do your keyword research and start working with terms easy to rank well for first.
  14. Don’t try to shortcut the process (use techniques that could harm your site).  Be patient and it will be all worth your while.  Try to shortcut the process and you’re playing with fire.
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