AdWords Now Using Phone Numbers
May 4, 2010 · Filed Under AdWords · Comments Off
A few days ago, Search Engine Land found that Google was testing the use of telephone numbers in their AdWords ads.
Here’s what Google had to say:
We’re currently testing a feature with a small number of advertisers in which a phone number can be included within the ad to help them more effectively engage with customers who prefer to connect over the phone.
Obviously this makes the ad stand out just a little bit more – and because it’s placed above the actual text of the ad it affords more room to get your message across unlike the ad below it which had to take up valuable advertising space in order to add their phone number.
It will be interesting to see where this leads in the future.