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	<title>Bonehead SEO &#187; prominence</title>
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	<description>Keeping SEO Simple</description>
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		<title>Google vs. Bing &#8211; SEO Style</title>
		<link>http://boneheadseo.com/blog/google-vs-bing-seo-style</link>
		<comments>http://boneheadseo.com/blog/google-vs-bing-seo-style#comments</comments>
		<pubDate>Mon, 13 Jul 2009 21:53:07 +0000</pubDate>
		<dc:creator>Kristine</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[SEO Advice]]></category>
		<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[bing 2]]></category>
		<category><![CDATA[density]]></category>
		<category><![CDATA[google uk]]></category>
		<category><![CDATA[h2]]></category>
		<category><![CDATA[link popularity]]></category>
		<category><![CDATA[meta keywords]]></category>
		<category><![CDATA[phrase]]></category>
		<category><![CDATA[prominence]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[title tag]]></category>
		<category><![CDATA[top ranking websites]]></category>

		<guid isPermaLink="false">http://boneheadseo.com/blog/?p=449</guid>
		<description><![CDATA[I came across an interesting report today provided by SEOWizz.net that compared two top-ranking websites for the phrase &#8220;SEO Services&#8221;. The two sites they compared were: WhiteHatMedia.com &#38; Smart-Traffic.co.uk Note that SEOWizz is located in the UK and so if you attempt to find these same sites listed at the top of Google US, you [...]]]></description>
			<content:encoded><![CDATA[<p>I came across an interesting report today provided by <a href="http://www.seowizz.net/2009/06/bing-seo-how-does-it-differ-to-google.html">SEOWizz.net</a> that compared two top-ranking websites for the phrase<strong> &#8220;SEO Services&#8221;</strong>.</p>
<p>The two sites they compared were:</p>
<p><strong>WhiteHatMedia.com</strong> &amp; <strong>Smart-Traffic.co.uk</strong></p>
<p>Note that SEOWizz is located in the UK and so if you attempt to find these same sites listed at the top of Google US, you won&#8217;t.  You&#8217;ll first have to visit <a href="http://www.google.co.uk/">Google UK</a> and <a href="http://www.bing.com/?cc=uk">Bing UK</a> and then do the same search for yourself.</p>
<p>What they did was compare the top SEO factors for any website and to what percentage it was the same or differed for each search engine.</p>
<p>Here&#8217;s the results and a breakdown of what they mean:</p>
<p><span id="more-449"></span></p>
<h3>The Title Tag</h3>
<p>Bing:  100% | Google: 100%</p>
<p>Regardless of which search engine, the title tag is still of primary importance.</p>
<h3>Keyword Density</h3>
<p>Bing: 3.8% | <span style="color: #ff0000;">Google: 4.5%</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">This suggests that Google favors a little higher keyword density but not but much.</span><br />
</span></p>
<h3>Prominence (where the keyword is located on the page the higher up on the page, the more prominence it is said to have.)</h3>
<p><span style="color: #ff0000;">Bing: 52% </span>| Google: 46.9%</p>
<p>Bing favors keyword prominence a little more than Google does.</p>
<h3>Link Density (how many links are located on the page)</h3>
<p>Bing:  2.7% | <span style="color: #ff0000;">Google: 8.5%</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">In Google&#8217;s case, more links scored higher.</span><br />
</span></p>
<h3>Link Prominence (where those links are located)</h3>
<p>Bing: 0.9% | <span style="color: #ff0000;">Google: 4.3%</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">Again, Google tended to favor a higher link prominence.</span><br />
</span></p>
<h3>H1</h3>
<p><span style="color: #ff0000;">Bing:  Y</span> | Google: N</p>
<p>Bing taking them into account, Google wasn&#8217;t.</p>
<h3>H2</h3>
<p>Bing: N | Google: N</p>
<p>Neither of them taking into account H2 tags.</p>
<h3>Meta Keywords</h3>
<p>Bing: N | <span style="color: #ff0000;">Google: Y</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">Interesting here.  Google seemed to take into account the meta keywords while Bing did not.</span><br />
</span></p>
<h3>Description</h3>
<p>Bing: N | <span style="color: #ff0000;">Google: Y</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">Google using the description as a ranking factor, Bing not.</span><br />
</span></p>
<h3>PageRank</h3>
<p><span style="color: #ff0000;">Bing: 5 </span>| Google: 4</p>
<p>For the sites compared, the site in the #1 position at Bing ranked a 5 whereas the site #1 in Google ranked a 4.</p>
<h2>Off-Page Factors</h2>
<h3>Link Popularity</h3>
<p>Bing: 8120 | <span style="color: #ff0000;">Google: 19,700</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">Huge difference here!  Obviously Google taking into account the links pointing to the site.</span><br />
</span></p>
<h3>Link Diversity (how many of the links come from different sites.)</h3>
<p>Bing: 1.27% | <span style="color: #ff0000;">Google: 3.04%</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">Again, Google the winner here.  By more than half.</span><br />
</span></p>
<h3>&#8220;SEO&#8221; Anchors %</h3>
<p>Bing: 45.8% | <span style="color: #ff0000;">Google:  97.2%</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">Google taking into account by a very large margin the number of times the term &#8220;seo&#8221; showed up in the anchor text.</span><br />
</span></p>
<h3>&#8220;Services&#8221; Anchors %</h3>
<p><span style="color: #ff0000;">Bing:  29.2%</span> | Google: 21.1%</p>
<p>Bing the winner here with them favoring the anchor % of &#8220;services&#8221;.</p>
<h3>Domain Age</h3>
<p>Bing:  5 Years 6 Months | <span style="color: #ff0000;">Google: 2 Years 5 Months</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">Very interesting.  The site in the #1 position at Bing is considerably older than the site in the #1 position at Google.  This leads us to believe that age may not be as large of a factor as once believed.</span><br />
</span></p>
<h2>Linking Pages</h2>
<h3>&#8220;seo&#8221; in body</h3>
<p>Bing: 55.8% | <span style="color: #ff0000;">Google: 100%</span></p>
<h3>&#8220;services&#8221; in body</h3>
<p>Bing:  67.4% | <span style="color: #ff0000;">Google: 73.1%</span></p>
<h3>&#8220;seo&#8221; in title tag</h3>
<p><span style="color: #ff0000;">Bing: 4.7%</span> | Google: 3%</p>
<h3>&#8220;services&#8221; in title tag</h3>
<p><span style="color: #ff0000;">Bing: 9.3%</span> | Google: 1.5%</p>
<p>Of the &#8220;Linking Pages&#8221; section, it&#8217;s important to note that Google tended to favor sites that contained the keywords within the body of the linking site whereas Bing favored the sites that had the keywords within the title tag.</p>
<h3>Average PR of Link</h3>
<p>Bing:  2.4 | <span style="color: #ff0000;">Google: 2.5</span></p>
<p><span style="color: #ff0000;"><span style="color: #000000;">You can participate in the discussion of these statistics at </span></span><a href="http://www.seowizz.net/2009/06/bing-seo-how-does-it-differ-to-google.html">http://www.seowizz.net/2009/06/bing-seo-how-does-it-differ-to-google.html</a>.</p>
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