Reciprocal / Trading Links Strategy – How to Use It

May 21, 2009 · Filed Under SEO Advice, SEO Tips · Comments Off 

A popular way of getting links pointing to your website is to trade links with someone.  This is also called “reciprocal linking” or “swapping links”.

Website owners, especially new website owners, tend to turn to this kind of linking strategy to help get them indexed in search engines or to just simply start gathering up links that point to their website.  While this used to be a relatively decent way of gathering incoming links not too long ago, the value of trading links with someone today has diminished.

If someone requests to “trade links” with you, they’re essentially saying “If you put my website link on your site, I’ll put your link on mine.” Read more

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