Since he has a LOT of videos (174 as of this writing) that discuss a LOT of different topics, I felt it would be useful to put all of the answers here in one easy-to-reference blog post that will concisely answer the question for you rather than having to watch the entire set of videos.

Note that as of this writing this is not all inclusive.  As time permits I will continue to add snippets of answers.

Links to the specific videos themselves are included as well as the date that the videos were added to help give you some reference.

[table id=1 /]

I’ve got big changes coming to Bonehead SEO and I hope that they’ll surprise you in a very good way.

Over the 13+ years I’ve worked online, I’ve always done so pretty silently, working on websites, either for myself or others, marketing, optimizing and more.

But if there’s one thing that has always stood out to me it’s that there’s A) a lot of misinformation out there about online marketing, SEO, and affiliate marketing in general and B) that a lot of people get really fed up with all of that misinformation so that they’ve begun to mis-trust many people.

And it’s no wonder.

If you’re like me, you’ve no doubt noticed quite a few of the “well-known” names online all of a sudden “leaving” the industry to focus on something else.

Ironically this comes shortly after the FTC announced that they’ll be cracking down on websites that they believe are using fake testimonials and under-handed tactics in order to make a sale.

I don’t know about you but I for one have wondered “WHY?”

If everything was so legitimate and worked so well for everyone why the need to suddenly shut down everything?  You can’t help but have a myriad of questions run through your mind as to what they’re trying to “escape” from.

And quite frankly, in some cases, it’s very disheartening.

That said, I want to let you know that the changes coming to BoneheadSEO will be very enlightening for you (at least I hope so).

I’m not changing businesses by any means but do want to make real, honest-to-goodness information available to those who really need it.

I’ll be flat honest with you and let you know that a vast majority of my income personally does NOT come from this website.  It comes from other sites and businesses that I own.

I know a lot of things.  And I mean a LOT.  You don’t simply work online for over 13 years and not pick up a little bit of something here and there.

And it’s this knowledge that I want to pass along to you so that hopefully your new year will be the one that you look back at and say to yourself  ”I DID IT!” and not have to look at your bank account and wonder where all that money went that you spent online buying product after product; idea after idea.

I’m not trying to be secretive or leave you in some kind of “marketing suspense”.    I actually haven’t made my final decisions yet as to exactly what it is I’m going to do quite yet. I’ve got plenty of ideas…and one of them will be the winner. But for now, I hope that you’ll simply just hang tight with me until the beginning of the new year when I’ll announce the final decision.

That said, I’d like to leave you today with a very inspirational video from Jim Rohn.  For anyone who isn’t aware, Jim passed away recently and is one of the foremost inspirational speakers of our time and someone that I certainly looked up to.  Although his talks almost always consisted of being involved in the MLM or Network Marketing business, his ideas can apply to any business.

Enjoy.

So stay tuned…subscribe to the RSS feed to make it easy for you to keep up to date and I’ll be in touch very, very soon.

A New ONLINE SEO Report:
From One Gutsy Internet Home Business Owner to Another

During a recession like this, learning about how to increase profits is often the most rewarding experience for experienced business leader.

How does this happen? Amazingly, it is no surprise that the absolute top way that is manifested for the corporate executive improve the bottom line is to publish and market a book and become a bestselling author.

Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! A book can give you recognition and help you to attract more clients to your business. If such things are your only reasons, then it would be important to learn to market your book fast. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says book business expert DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. He says that you will be rewarded with an outstandingbook, higher profits, and a passive income that far exceeds what you would have otherwise made with just a book.

It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Learning how to write and market a book and building a business around it at the same time is crucial.

No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.

However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.

Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.

Feature 1 – Begin with a powerful theme and grow it. Give your book a zesty title that grabs attention. Write your book outline to be specific about what will attract the right people to your book. Don’t just grab a bunch of your best ideas and slap a cover on it. That will get you a book, but it won’t be a bestseller. You want something that you (and others) will be proud to promote.

Feature 2 – Become known as the top expert by collecting stories from others. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Important resources, specific examples, strategies, tips, and insider secrets are things you should add to every story, whether it be yours or others.

Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Proactively seek out interviews and testimonials, and find the right person to do the Foreword. Interview other experts if you can and use the opportunity to get relevant examples for your section of the book and audio clips for promotion. Your book will have greater credibility by including interviews and endorsements from experts.

Feature 5 – Give credit to the individuals and groups who helped create the book. You can also try to find a company to cover the costs in return for notable attention in your book. And it is often very helpful to seek out a sponsor to partner with in your promotion.

Feature 6 – Add an index so that your book is easier to read and use. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often ignored in the book writing process.

Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.

Bonus Feature – Have a bibliography in your book. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. Be sure to include the books from any experts who contributed stories, interviews, or examples.

SUMMARY:

Add in as many of the above features as possible to your book. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.

If you need help to know more about write and market a book that makes money and becomes a bestseller, then you must use the recipe that the top 1% use to reach that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.

For any business simply having a web presence is not enough. A website is useful if it is able to draw huge traffic towards it. But, this demands that your website has relevant and useful content that best describes your products and services. For more details go to www.offline-promotion.com This ensures that more people will visit your website and you can generate better revenue for your business. You must therefore adopt SEO services as it helps to rank your website higher in various search engines.

SEO services generally comprise of website optimization, keyword analysis, SEO content writing, link building, link baiting, and lot more. All these strategies help you to rank your website better than others. There are various SEO companies can offer you these services. You can choose Amplified Media to improve the visibility of your site. It offers Search Engine Optimization Services, Email Marketing, Viral Marketing, Social Media Marketing, and other services at affordable rates for businesses of all sizes.

The SEO services provided by Amplified Media are very effective. Their Internet marketing consultant makes use of his skill and knowledge to make sure that your website gains higher ranking on search engine results. As a result you can save your time and money by utilizing your man power in other business operations.

Their search engine optimization services help you to get large number of visitors to your site by ensuring that the content on your site is relevant and useful. Only if the content is good do people visit your site. This requests careful selection and use of keywords, headings, etc. Amplified Media SEO services involve other techniques like, link building, link baiting, and keyword density to make sure significant increase to your web site and thereby help you gain over your competitors. If you are concerned about money, then do not worry. Amplified Media SEO services are available at very competitive rates.

Other than these services, Amplified Media also offers website designing services. Web design makes your site look attractive and as a result people like to visit your site. Similarly, you can also get Email marketing services to deliver your marketing message at best possible rates. You will not only enjoy huge traffic to your site and rank higher but also earn huge profits from your business.

As a result you can save your time and money through utilizing your man power in other business operations. Their search engine optimization services help you to get large number of visitors to your site by ensuring that the content on your site is relevant and useful~Their search engine optimization services help you to get large number of visitors to your site by making sure that the content on your site is relevant and useful}~Their search engine optimization services help you to get a great number ofvisitors to your site by ensuring that the content on your site is relevant and useful}. Only if the content is good do people visit your site. This requests careful selection and use of keywords, headings, etc.

In today’s fast-paced internet marketing world more and more businesses are aware of the need for quality SEO. The concept of Search Engine Optimization (SEO) is a simple one really: get the attention of the search engine spiders that ‘crawl’ the web constantly in search of relevant information for each subject.

In practice it is not nearly as simple as many quickly learn. However, even when these companies seek out help in the area of internet commerce development they often overlook one vital aspect: not everybody speaks the same language. Many people are unaware of the fact that search engines have divisions for languages.  So just because you are on the top of the list for English speaking websites with your information, for instance, does not mean you are anywhere on the list at all for Spanish, or other languages. That can have a significant impact on your business even if you operate solely in a particular area as many times there are huge communities that speak a different language, and use their computers in those languages rather than in English.

This is where a multilingual SEO company can help tremendously. What a multilingual SEO company can offer goes far beyond the typical aspects of search engine optimization. They can help you to create a presence in the entire global community by speaking to them in their own language, and getting the attention of search engines in each language to pick up on your information in order to broaden your market.

The benefits to your company on the grander global scale are obvious and amazing. A quality multilingual SEO company can increase your traffic in astounding amounts. You will begin to see hits from areas of the world never before reached with typical SEO methods of operation. You will also see your local world expand and open as the area residents that speak other languages become aware of your presence.

If you want to learn more about search engine optimization, read through the following articles:

SEO Complete Information,

The Difference Between SEO Writers and Content Providers,

The Things That You Should Be Expecting From Your Search Engine Optimization Copywriter.

Transcript

One of the most frequently asked questions I receive is “How do I get my site into Google?” And the process is a very easy and simple one.

There’s actually one of two ways to get your site found by Google.  The first way is to have another website that is already listed in Google link to you.  This can be done in various ways:

• If you’re a regular on a forum in the same industry that your website is about, you can add your new website in your signature.  Forums, especially active forums, tend to get indexed quite regularly.
• You can write an article on the same topic as your website and submit that article to places like EzineArticles.com or GoArticles.com.  Both of these places get visited very often by Google.
• You can leave a real (not spammy) comment on a regularly visited blog.  Typically when you leave blog comments, the blog owner allows you to add your website URL.  Be sure however that the blog is a “do follow” blog.  That is, they allow the search engines to follow the links off of their site back to the site source.  Click here for a list of do follow blogs.

The second way to get your site indexed by Google is to submit your sitemap to them.  A sitemap file is a list of all the links contained on your website and is Google’s preferred way of finding and indexing your website.

Sitemaps are XML web pages that are created for the purpose of letting the search engines know about all of the pages on your website and they’re essential for getting all of your web pages indexed in a search engine.

Although XML format of a web page might sound a little intimidating, you’ll be happy to know that there are plenty of services online that will create one for you.  http://www.xml-sitemaps.com is one of them.

Once you have a good set of pages created for your website, you can simply tell xml-sitemaps to create a sitemap file for you which you can then move to your web host.  Once there, you’ll want to create a Google Webmaster Tools account at http://www.google.com/webmasters/tools/ and then submit the sitemap URL to Google.  This way, Google will be notified that you have submitted a sitemap and will generally visit that page within 24 hours; oftentimes less.  Aside from a search engine robot finding one of your pages through a link, this is one of the best ways to notify Google that you have a new website with content.

While Google doesn’t always guarantee that they’ll crawl your sitemap, you’ll generally find that they do so within 24 hours of you submitting the sitemap to them.

In our Premium BoneheadSEO membership, I discuss Google’s Webmaster Tools in depth.  Visit http://BoneheadSEO.com for more information.

Using either or both of these ways will get your site indexed in Google.

You can view the videos by clicking on the SEO Videos link at the top of the page.  There are 9 videos in all.

Enjoy!

Safer than drugs, but no less potent for those of us who need a fix of online marketing tips and ideas on multiple occasions.

But…one of the big problems is that aside from there being thousands to keep tabs on (and I mean that literally folks), we want the best ones.  The ones that are tended to on a regular basis like a well-kept garden.

Those that talk our talk, walk our walk and do it frequently.

It’s hard to find these – especially if you’re trying to do it on your own.

Enter—–>  The Big List.

The Big List is a listing of over 400 blogs that cover the SEO & SEM world.  And unlike a list that gets thrown together by some newbie programmer just trying to automatically generate content, this site offers hand picked blogs that have proven themselves to talk about the topics at hand as well as frequently tend-to-their-gardens (post).

Interested?  Just head on over to the Big List and take a look around.  I’m sure you’ll find plenty of information there to get that daily marketing fix you need.

During this talk (which runs around 45 minutes), Matt revealed some very interesting facts and ideas about SEO which I found…well…enlightening as I’m sure you will too.

If you do have the time to watch the entire video for yourself (like I said it runs about 45 minutes); see my notes below the video which gives you plenty of highlights.

In the video Matt States:

• WordPress takes care of 80-90% of the mechanics of SEO. [@3:30]
  • Mechanics = “how crawlable a website is.”
• Plugins Matt uses: [@4:15]
  • Askimet
  • Cookies for Comments
    • Spam prevention.
  • Enforce www. Preference
    • What you prefer (canonical).
  • FeedBurner FeedSmith
  • WP Super Cache
• “We crawl roughly in order of PageRank.  The more PR you have the faster you’re likely to be found, the deeper we’ll crawl, the more often we’ll visit.” [@5:40]
  • PageRank = the number of people that link to you and how important those links are.  (basic SEO).
  • Example:  A web page has a PR of 9 and has three outlinks (links heading out and away from the website) then each of those outlinks gets 3.
  • PageRank starts to “evaporate” each time it goes across a link.
  • Getting backlinks:  You want people to know you and you want them to be reputable.
• Blog posts need to be on-topic and you want to be reputable. [@9:40]
  • How to do this:
    • If you don’t love it, don’t write about it.
      • Write often, write every day.
    • What am I good at doing?
    • What do I have to say?
• Keywords [@12:05]
  • Think about all the different ways someone can describe something. Put those into your blog post naturally.
  • Jargon mis-match:  Translate [jargon] into regular language.
    • what are titles you could type that are “normal”.
  • Use Google Keyword Tool.
  • If you don’t have [a specific word] on your site you probably aren’t going to rank.
• Custom Structure on URLs “/%postname%/ [@19:15]
• Google looks at over 200 things [when determining where to rank you]
  • Things in the title
  • Things in the URL
  • Things that are highlighted like H1 tags and stuff like that.
  • Be sure you put the keywords in the title in some way.
  • Power Tip:  Use variations between the post title itself and within the URL itself [the permalink].  Not spam.  One or two variants.  Use them as separate opportunities to put keywords in.  Now you can rank for both variations of the keywords.
• Use categories that are also good keywords.
• Keywords in URL paths:  example.com/my-keywords
  • Dashes are best
  • Next best is underscores
  • No spaces is worst.
• If you’ve already done your site should you change things?
  • No.
• Don’t overdo [on page SEO]
  • After you mention a term two or three times Google knows what your post is about.
• Gaining a reputation [@25:24]
  • Be interesting. Funny, alternative opinions.
  • Update often.
  • Apply Katamari Philosophy.
    • Start small.  Start in a niche that you can do well.
    • Build up, build up, build up.  Get there gradually.
  • Ways to Get Links [@30:14 in the video]
    • Provide a useful service.
    • Do original research or reporting. Huge!
    • Give great information.
    • Find a creative niche.  One good idea can carry you so, so far.
    • Write some code.  Open source.
    • Live blogging!  Blogging as it happens.
    • Make lists.  People love lists.
    • Create controversy.  Too often sometimes can’t work well.
    • Meet folks on Twitter, Facebook, FriendFeed
• Should you do a podcast?
  • Recommends videos over podcasts.
  • Videos tend to rank relatively well on Google.
• Tools you should know about [@35:55]
  • Webmaster console at http://Google.com/webmasters/
  • Google Analytics
  • FeedBurner:  MyBrand for free feeds.mattcutts.com instead of feeds.feedburner.com.
  • Google website optimizer
  • Custom Search Engine: free site search
  • AdSense
    • Use these tags to mark out the meat of your blog post so that AdSense will only target what’s contained in the tags: (highly recommended)
      • <!–google_ad_section_start–>
      • <!– google_ad_section_end –>
• Google Analytics Tip [@38:12]
  • Click Settings -> top landing pages and will tell you which blog posts get the most visitors.
  • Bounces tell you how often people come to your page and then leave.
  • Simple trick:  Show related posts.
• What NOT to do [@40:19]
  • Avoid paid posts.
• Keep your WordPress updated!
• Power Tip: [@43:57]
  • Add an .htaccess to your /wp-admin
    • This says only these two IP addresses are allowed to use the wp-admin.
    • Search for “protect wp-admin”.  Also on Matt’s blog.
• In WP core 2.8 you don’t have to worry about the rel=canonical tags.  Already included. [@44:50]