Does Link Age Matter?
In a previous post I talked about how the age of a domain name factors into where your website ranks in the search engines.
But what about the age of a link? Does how long a link has been pointing to your site matter? In my opinion, yes.
I believe (and some may disagree with me) that whenever you get a brand new link from a site, that link is in a “probation period” of sorts. It might stick around for a while, or it might disappear after a month or two. Chances are if the link disappears after a few months, it is likely that the link was purchased since most websites that sell links require you to purchase a link for at least a month if not longer.
Sites that link to you of their own accord, that is, like your content and the information you provide, will generally place a link to you from their site and typically it stays there for a good long time.
Like a domain name that gets better with time, so do links. So if you haven’t already, start working on getting good quality links back to your website that can start to age. And whatever you do, don’t purchase links.
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