It’s the Wordtracker Keyword Questions lab and it just might be one of the best tools you can use for your industry.

What the Wordtracker Keyword Questions lab does is let you enter in a very generic search term and once you submit that term, Wordtracker will return to you a list of questions that people are asking right now within your industry.

Take for example the keyword “Twitter”.  If we head on over to this tool (which is free by the way), and enter in this generic phrase, we’ll see that people are asking all kinds of questions about “Twitter”.

Or, let’s take a look at the generic term of “jewelry”:

Whatever term you enter in, Wordtracker will give you back a list of questions that your market is currently asking about.

By taking a look at the questions above regarding “jewelry”, if we had a website about jewelry, these would be questions that I could answer regarding jewelry.

I could dedicate a page to “how to make jewelry” and create yet another page on my jewelry site about “how to make beaded jewelry”.

Since I already know that people are asking these questions, I can then answer these questions and use website optimization on a web page to do so.

This resource is just another way to make use of phrases that people are searching on right now.  By incorporating these questions (and answering them on my site), I can then add this to my ever-growing arsenal of keyword phrases surrounding the main topic of my site.