In a nutshell, Yahoo Cash 4 Idiots is the perfect extension to a section in Bonehead SEO about PPC or Pay-Per-Click marketing.

As an 8-year veteran in the SEO industry I always tell people who come to me for advice on their websites that while they wait for their site to move up in the natural search results listings, they should use PPC.  The downside to PPC is that it can cost a lot of money – especially if you’re using Google.

Yes, Google has the largest PPC network but they aren’t exactly known as the most “advertising friendly” PPC network available.  Oftentimes their rules change at the drop of a hat and oftentimes without warning – and worse yet, without viable explanations as to why it happened.

The bottom line is, Google, while large, has repeatedly become an advertiser’s “big brother”; slowly over the years telling you how to run your business while you end up spending horrendous amounts of money on clicks.  And, what you’ll learn in the Bonehead SEO course is that there are only a select few spots on a Google search results page where ads get attention – and not surprisingly, it’s these spots that typically cost you the most amount of money.

Is it still possible to get low-cost clicks with Google?  Yes but certainly not for a competitive keyword, or even a mildly competitive keyword; the bottom line is, it’s becoming harder and harder to get good rankings in Google’s PPC marketplace while still keeping your costs at a manageable level and make any money in the process to boot.

An alternative that most people don’t take a look at is Yahoo’s PPC program who isn’t nearly as stringent and best of all, most clicks cost far less than Google’s.

There is no doubt that while you wait for your site to slowly move up in the search engine rankings you need to advertise; but why put yourself into a position where the learning curve is horrendous and the costs are outrageous?  I highly suggest that you take a look at Yahoo Cash 4 Idiots and take a refreshing look at PPC without all of the stress that comes with it.

There’s plenty of video proof on the Yahoo Cash 4 Idiots page if you’re skeptical.

Related posts:

1. New Video Blog Post – How to Use AdWords Correctly