Notes from Matt Cutts’ Videos at YouTube

April 22, 2009 · Filed Under Uncategorized · 2 Comments 

Good Wednesday to you!

Today I’ve decided to give you some pretty darn important information about SEO straight from Google’s own Matt Cutts.  The information you’ll find in this blog post are the important points to take away from Matt’s videos on the YouTube Google Webmaster Help Channel.  I highly suggest that you subscribe to this channel as it almost always contains information that’s important for you to know if you’re optimizing your own site.

That said, here are the points that you should take away from these videos.

From “Should I tweak my titles and descriptions to improve my CTR?”

  • SEO is not all about position in the search engines.  It’s also about getting those visitors to come to your site.
  • Title and description tags absolutely can increase your CTR (click through rate).
  • The description should entice people to visit your site.

From “More than one H1 on a page:  good or bad?“

  • If you have multiple sections on your web page, it’s not a bad idea to have those separated into different H1 (header) tags.
  • Do not use an entire H1 on your page and then modify with CSS.

From “Should I use underscores or hyphens in URLs?“

  • Use dashes or hyphens if you can.
  • Dashes or hyphens are considered as separators and underscores are not.

From “Two questions about nofollow“

  • Google does not follow links from Wikipedia.

From “Does the position of keywords in the URL affect ranking?“

  • Example:  example.com/keyword/London better than example.com/London/keyword?
  • Helps a little bit to have keywords in your URL.
  • 4 or 5 keywords might work well.
  • On his blog he’ll take the first 2-5 words related to his post and use that as the URL.
  • Don’t worry about where the keywords are in the URL.

From “Why does Google index blogs faster than other sites?“

  • Google does not guarantee that if you submit a sitemap, they’ll go crawl it.
  • There’s a difference between indexing and crawling.  A ping will cause Google Blog search to crawl you.
  • If you do show up you’ll show up in the “Blog search corpus” not the “index corpus”.

I suggest that to get the most out of the information Google does provide to you to take a moment and watch these videos (as well as the others that are there).  They’re short and to the point.

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