Video Advertising – AdWords At A Whole New Level

If you’ve been a bit gun-shy when it comes to advertising on Google’s AdWords program, afraid that it might cost you an arm and a leg, then Video advertising might be just what you’re looking for.

Google has rolled out the ability to advertise your videos on YouTube as a way to help your video get seen the same way that your ads get seen on a Google search results page.

Google is narrowing its focus more and more on segments of its audience and advertising via YouTube is another method of many that I’m sure we’re going to see in the future.

Not a whole lot of people are aware that they can advertise their videos much like they advertise text ads on AdWords and so the chances of you getting seen for a highly competitive keyword or phrase is much better and logic would have it, much cheaper than AdWords text-based advertising itself (at least for now).

Here’s an example, if I am at YouTube and I simply type in the keyword “baby” I get a list of about three sponsored videos on the right (highlighted in red).

YouTube Video Advertising

I haven’t yet noticed the typical “More Sponsored Links” that you usually see at the bottom of a typical Google search results page, like this (highlighted in red):

A screenshot of More Sponsored Links

So this leads me to believe that you’ve still got a window of time in which to get your video seen for your product or service, at least for a lower cost.

Google’s Video sponsored listings run much the same way as an AdWords advertisement would, you choose the keywords you want your video to rank for, set a price per click, and so on.  So if you’re already familiar with AdWords then the YouTube sponsored listings might be just what you’re looking for to ramp up your sales.

Some statistics say that 51% of Internet users spend time viewing videos online.  So why not take advantage of this while you can?

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