Website Backlinks

December 3, 2009 · Filed Under Website Backlinks 

How to Get More Website Backlinks (sponsored)

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Guest Post

how to get more backlinks (link to YouTube video)

Hmmmm, this is a immersive concept and I need to emphasise it’s not clear cut. But here is what I know in my work at the Backlinks clinic:

Authority – simplified

The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by humans are also recognised as trustworthy by Google. A great example is the .edu and .gov suffixes. These domains imply they are credible sources of information and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will “pass on” authority to your web pages. Another shining example is Wikipedia as the entries here are mostly contributed to by group of humans as opposed to a single source.

So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative sites link to your site then you receive their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your site by Google goes up.

How Google declares what is and isn’t authoritative is kept secret for solid reasons and aligns with Google’s philosophy of “Do no evil”. The last thing the web needs is someone exploiting the mechanisms that Google uses in its efforts to try and bring some order to probably the most important technological resource of our times.

How not to get Authority and Backlinks

And on this thought it’s worth my while stating some distasteful sources and methods of creating backlinks that Google not only dislikes but appears to be moving aggressively to ‘classify’ as illegitimate authorities. In no particular order of merit, the prime offenders are:

  • Paid backlinks – web pages where individuals buy and sell backlinks
  • Comment spam – entries that contain links on blog pages that are just not related to the main content.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Rapid backlink growth – there are a myriad of ways that this is achievable, Google isn’t dumb. Any sudden increase in the amount of backlinks is going to register on Google’s monitoring systems, especially if it’s a brand new domain.
  • Backlinks from unscrupulous web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but large press properties appear to get a lot of authority and I have definitely seen significant quantities of the same article over and over again on different portals with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the consistent behaviors I normally expect to see.

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